Top Fashion Games in Oceania: Q1 2025 Performance

In the first quarter of 2025, the fashion game segment in Oceania showcased varied performances across top applications. Data from Sensor Tower reveals intriguing trends in downloads, revenue, and user engagement.

Skincare Time: Makeover ASMR saw a fluctuating trend in weekly downloads, peaking at around 15K at the start of the quarter and stabilizing at about 9.2K by the end of March. Revenue showed a decline from $62 to $41, while active users decreased significantly from 22.2K to 7K.

Satiszone: Perfect ASMR Tidy experienced a robust increase in revenue, reaching a high of $177 mid-quarter, before closing at $148. Downloads peaked at 10K in January but gradually declined to 2.6K by the end of March. Active users, however, maintained a steady presence, peaking at 27.7K before a slight drop to 23.5K.

Glow Fashion Idol displayed a consistent revenue stream, starting at $7.3K and ending at $4.5K. Downloads showed a declining trend from 6.2K to 2.6K, with active users maintaining a relatively stable count around 9.5K for most of the quarter.

Eye Color Mix had minimal revenue impact but maintained a steady download rate, starting at 8.9K and ending at 3.4K. Active users remained strong, with slight fluctuations, closing the quarter at about 31.2K.

Paper Doll Diary: Dress Up DIY showed a gradual decrease in downloads, starting from 4.3K and ending at 3K. Revenue decreased over time, while active users consistently increased, reaching over 77K by the quarter's end.

For more detailed insights and data on app performance, visit Sensor Tower.